This project focused on improving the overall SEO strategy and performance of Nesma.com, the corporate website representing Nesma’s diverse group of companies. The objective was to strengthen organic visibility, enhance search rankings across multiple business sectors, and ensure the website communicates Nesma’s identity clearly to a global audience.

Client

Nesma Co.

Date

2023

Category

SEO Optimization

Location

Jeddah, Saudi Arabia

Challenge

Nesma.com had strong corporate branding but lacked consistent SEO foundations across pages. The website structure was not optimized for search engines, several company pages had limited keyword targeting, and technical performance issues affected crawlability. These gaps made it difficult for users to discover Nesma’s services and subsidiaries through organic search.

Solution

We conducted a full SEO audit covering on-page content, metadata, technical performance, and keyword opportunities across all major company categories. Based on the findings, we optimized page titles, meta descriptions, headers, internal links, image alt text, and improved content clarity. We also implemented technical enhancements to improve loading speed, mobile responsiveness, and indexability to ensure long-term SEO stability.

What We Delivered

  • Comprehensive SEO audit
  • Keyword research and mapping for all core sectors
  • On-page optimization for high-priority pages
  • Enhanced metadata and structured page hierarchy
  • Improved internal linking strategy
  • Performance enhancements for speed and mobile experience
  • SEO-friendly content improvements across company profiles

Outcome

The optimized website now performs significantly better in organic search, helping users easily discover Nesma’s businesses and services. Pages load faster, rankings improved for multiple industry-related keywords, and overall site structure is now aligned with SEO best practices. As a result, Nesma.com has a stronger digital presence that reflects the scale and reputation of the Nesma Group.